August 27, 2026
The line outside Stan's Donut Shop on July 31 was longer than anyone could remember. Regulars showed up who hadn't been in months. A man named James Stewart, who has been buying donuts there for about 40 years, made a point of coming in that morning specifically because he'd heard what was opening across the street.
What was opening across the street was Randy's Donuts, the Inglewood chain known for the 32-foot rooftop donut that made its original location a Los Angeles landmark. Its first Bay Area store landed at 2595 Homestead Road, directly facing a shop that has been making donuts by hand in the same spot since 1959. Local coverage started calling it a donut standoff before the ribbon was even cut.
Here's the part that gets missed if you only read the headline: Randy's franchise group didn't pick that corner to compete with Stan's. They picked it for the kitchen.
Ausaf Masud, one of the franchisees operating the new shop under the name Sweet Rings LLC, said the location came down to the size of the kitchen and the potential for a drive-through, not proximity to a 67-year-old competitor. The Santa Clara store is being built to eventually supply other Bay Area Randy's locations once the drive-through opens later this year. In other words, the storefront on Homestead Road is a production facility that happens to also sell donuts to walk-ins.
That's a different story than "trendy new bakery opens in Santa Clara." It's a company using Santa Clara's commercial real estate, not its reputation, to plant a foothold before expanding elsewhere in the region. The city didn't get picked because it's suddenly the place to be. It got picked because a building with the right square footage was available on a street with the right traffic.
Stan's, meanwhile, didn't move an inch. Owner Julie Clark kept the menu the way it's always been.
"We're old school. We stick to the classics."
Her shop's line that morning was reportedly several times longer than a typical Friday, driven by longtime customers who showed up specifically to make sure Stan's wasn't overshadowed on the day a national chain moved in across the street.
The same logic shows up a few miles away, at a much larger scale. Westfield Valley Fair sits right on the line between San Jose and Santa Clara, and it just spent roughly $1.1 billion turning itself from a shopping mall into something closer to a hospitality campus, with Nordstrom and Bloomingdale's alongside Gucci, Louis Vuitton, and Cartier, plus an Eataly that's been drawing crowds for years.
Into that mix, restaurateurs George Chen and Cindy Wong-Chen opened Asia Live on June 19, a 15,000-square-foot, two-story restaurant with roughly 350 seats and about 200 staff, sitting next to Shake Shack and directly across from Eataly. Chen built China Live in San Francisco into one of the city's most consistently packed restaurants, and by his own account has opened close to 17 restaurants across the U.S. and China. He didn't choose Valley Fair because Santa Clara's food scene needed discovering. He chose it because a mall executive he'd known for years, David Ruddick, offered him a high-traffic, high-end space with the scale to support live cooking stations for Peking duck, wok stations, a retail market, and eventually a rooftop.
The project also took longer than planned, which tells you something on its own. Asia Live was originally aimed at a fall 2025 opening. It slipped to a window between March and May, then held a preview gala in mid-May before finally opening to the public in June. That's not a marketing delay. That's what happens when you're building out a commercial kitchen and dining room at the scale of a small production studio. Big buildouts move on a construction timeline, not a hype cycle.
The menu backs up the same theme. Asia Live isn't a Chinese restaurant with an expanded name. It serves more than 50 dishes pulled from China, Vietnam, Thailand, India, Korea, and Japan, alongside China Live staples like sheng jian bao. Chen has said he wanted the menu shaped by his own travels rather than built for easy recognition. That's a company using Santa Clara's location and Westfield's foot traffic as a launchpad for a concept they plan to replicate elsewhere, the same pattern as the donut shop three miles down the road.
None of this squeezed out the businesses that were already here. If anything, the opposite happened on Homestead Road. Stan's didn't lose customers to the new arrival. It gained a crowd of people who came specifically to prove a point.
That distinction matters for anyone trying to read what's actually happening in Santa Clara this year. The story isn't a changing of the guard. It's two different kinds of businesses solving two different problems in the same city at the same time: national brands using Santa Clara's buildings and traffic patterns to stage their next phase of growth, and long-running local shops proving that a customer base built over decades doesn't evaporate just because something bigger opens across the street.
Some longtime Stan's customers made the comparison explicit. One regular put it simply, saying he thinks Randy's choice of location was strategic, and that's exactly why he showed up to support Stan's that day. Masud, for his part, said he wasn't trying to start any kind of donut rivalry. The two businesses now just happen to share a corner, and by all early accounts, they're both busy.
The same pattern shows up in smaller ways elsewhere in the city this August. Le Petit Chef & Friends, a new interactive dining show built around table-projected animation, debuted this month at the Santa Clara Marriott on Mission College Boulevard, using the hotel's existing ballroom infrastructure rather than a standalone restaurant space. The SJ MADE Summer Fair, meanwhile, filled the Santa Clara Convention Center with more than 350 local makers and small businesses for a two-day market, using a building designed for conventions to host something closer to a neighborhood swap meet at scale.
Neither of those events needed Santa Clara to have a trendy reputation. Both needed a building that could hold a crowd. That's the through-line connecting a donut shop, a 15,000-square-foot Asian food hall, a hotel ballroom, and a convention center this summer: the city's commercial real estate, not its cachet, is what's attracting bigger concepts.
If you're in Santa Clara, this is worth paying attention to for a practical reason. Randy's plans to open several more Bay Area locations once its Homestead Road kitchen is fully operational, and Asia Live's owners have said they see this location as a template for future stores elsewhere. That means residents here got early access to both concepts before they show up anywhere else in the region. The same will likely be true of whatever comes next, because the underlying reason companies keep landing here isn't going away. Santa Clara has the buildings, the mall infrastructure, and the traffic counts that make it a logical place to launch something before scaling it out.
None of that changes what actually keeps a place feeling like a neighborhood. Stan's didn't need Randy's to fail in order to matter. It just needed its regulars to show up, and they did, in a line that stretched further than usual on a Friday morning in July.
If you're already living in Santa Clara and keeping an eye on how the city is changing block by block, or you're curious what any of this means for your own street, Kelly Dippel has spent years tracking exactly this kind of shift across Santa Clara County. Reach out for a complimentary home valuation, no pressure attached, just a clear read on where things stand.
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